Operational strength on show in North America

Tuesday 24 February 2026

Media join the trainee team at Hotard Coaches with a “Make Macy Do It” segment

Hotard Coaches, a subsidiary of All Aboard America Holdings, recently opened its Port Arthur, Texas operations to local media for a behind-the-scenes feature titled “Make Macy Do It,” offering viewers an inside look at the preparation, discipline and professionalism that drive its transportation services across the Gulf Coast.
 

While light-hearted in format, the feature offered a genuine look at the operational discipline, training standards and frontline professionalism that underpin Hotard’s operations across Texas, Louisiana and Mississippi, including services supporting the Port Arthur region.
In the segment, a local journalist stepped into the role of trainee bus operator for the day, undertaking safety briefings, and pre-departure inspections under the guidance of Hotard’s experienced team.
 

Showcasing Operational Readiness
As transportation demands in the Port Arthur region continue to grow, Hotard Coaches remains focused on delivering safe, reliable and scalable service. The segment highlighted the structured systems and frontline expertise that support consistent performance, including:
•    Comprehensive and structured driver training programs
•    Rigorous vehicle inspection and compliance processes
•    A deeply embedded safety-first culture
•    Strong regional leadership and operational oversight
 

The behind-the-scenes access demonstrated the level of preparation required before any vehicle departs — reinforcing the operational discipline that supports contract performance and customer confidence across Southeast Texas.
Ty Davis, Vice President of Operations for Hotard Coaches, said opening the doors to media provided an opportunity to showcase the professionalism behind the brand.
“What may look routine from the outside is backed by significant preparation, coordination and accountability,” Davis said. “Our team in Port Arthur takes tremendous pride in delivering safe, dependable transportation every single day. Inviting the community to see that process firsthand reinforces the standards we uphold and the commitment we make to our customers.”
 

Strengthening Workforce Capability
The segment also highlighted the pathway to becoming a professional motorcoach operator, demonstrating the rigor of onboarding and ongoing training.
Maintaining a strong pipeline of qualified operators is central to sustaining service continuity and supporting regional growth. Initiatives like this help to:
•    Increase awareness of professional driving careers
•    Attract high-quality candidates in competitive labour markets
•    Reinforce pride and engagement among existing team members
•    Strengthen long-term operational resilience
By spotlighting its people and processes, Hotard Coaches reinforced its reputation in Port Arthur as a dependable transportation partner with the capability, culture and operational discipline to meet evolving regional needs.
 

Embedded in Community, Positioned for Growth
By highlighting our people and operational standards, AAAHI reinforces its reputation as a dependable, long-term transportation partner.
As part of Kelsian Group’s disciplined international portfolio, AAAHI continues to invest in capability, culture and operational excellence across key USA regions.